Amid the sculpted body lines, touch screens and gullwing doors, Ford made a incredibly strong statement today unveiling their sexy new design concept the Ford Evos in Berlin. The Evos fastback concept vehicle, is Ford’s first truly globally designed car, and captures the momentum of the company’s “One Ford” Global product plan.
Don’t make the mistake of assuming the Ford Evos Concept is just a design-led exercise, because it’s not. It also embodies the global Ford product development team’s move to design and develop vehicles as more than just an interior and exterior, or a collection of attributes. For the first time ever ford has succeeded in designing a GT sports sedan that looks like it was designed around the driver.
With the recent design translations of the North American Ford Explorer, Fiesta and Focus from concept car to everyday production vehicles, we expect the Evos will become Ford’s next generation flagship sedan. -In North America that means the Ford Taurus and Fusion models. Looks for the Evos to evolve into the 2014 or 2015 Taurus less the rear gullwing doors. The concept is still possible with rear mini van’esqe sliding doors. Can you imagine the Taurus looking sexier than Aston Martin? They is even the possibility that the Evos is the 2014 50th Anniversary Ford Mustang
, without the running pony or tri-tail lights.
Driver Driven Design
“Our goal is to focus on enriching a customer’s every experience with their vehicle – by personalizing it, adapting it, and creating unique, unexpected features that surprise and delight them,” said Kuzak. “In the Ford Evos Concept, this objective is explored and extended to the area of connectivity, where the intent is not to convert the vehicle into a smartphone, but rather to provide personalised and safe connection to the outside world in an enriching manner designed totally for the vehicle context.”
Ford’s global Research and Innovation team, led by Paul Mascarenas, was tasked with building Evos Concept around a technology experience as visionary as the design. The result signals how Ford intends to build on the momentum of innovations like the SYNC in-car connectivity system.
“At Ford, the future of technology in the car will be defined by the experience that it delivers to the driver and passengers,” said Paul Mascarenas, chief technical officer and vice president of Ford Research and Innovation. “We see technology as more than just an impressive list of microprocessors, sensors and software; it’s about the application of that technology to create an experience that enhances the driver’s time behind the wheel.”
“We’re researching how we can use patterns or preferences set by the driver to make life simpler,” said Mascarenas. “The car gets to know you and can act as a personal assistant to handle some of the usual routines of a daily commute.”
It could automatically play the same music or news program that was just streaming at home, or heat or cool the interior to an ideal temperature before the driver gets in without having to be requested by predicting departure time based on his calendar. Wirelessly communicating with devices in the home, it could close the garage door and switch off the lights automatically as it pulls away.
“This cloud-connected vision shows the enormous potential of tailoring the driving experience to suit the exact personal tastes and moods of the driver,” said Mascarenas. “From recommending a great driving road from friends on your social networks or resetting your alarm clock to let you sleep in when a morning meeting gets cancelled!”
Enhanced driving experience
Ford Evos Concept explores adaptive vehicle technologies to redefine the driving experience. Current technology requires vehicle chassis settings to be defined based upon the abilities and tastes of a cross-section of drivers and the topography of typical roads. The concept foresees tuning handling and performance to the road ahead and the specific individual behind the wheel. Learning driver habits and capabilities, the technology can overlay map and weather data sourced from the cloud to adjust powertrain, steering, suspension and braking systems for optimum enjoyment, comfort and safety. Because the vehicle is adaptive and honed to maximum performance based on the situation, it takes driving engagement to a new level.
Cloud-optimised hybrid powertrain
Completing the vision for the Ford Evos Concept is a state-of-the-art lithium-ion plug-in hybrid (PHEV) powertrain providing the same next-generation performance and fuel economy as the Ford C-MAX Energi scheduled for introduction in North America in 2012 and Europe in 2013. Ford ‘powersplit’ hybrid architecture allows the electric motor and petrol engine to work together or separately to maximise efficiency. The advanced powertrain typically runs in all-electric mode before switching to charge-sustaining hybrid mode for continued optimal fuel efficiency.
“Access to historical driver behaviour and travel patterns allows us to calculate the optimal fuel and energy efficiency by predicting the destination,” said Mascarenas. “Our researchers are working to increase understanding of driver behaviour, develop accurate protocols to predict it and enhance the trip by providing the smartest use of fuel or battery for the situation.”
The cloud-optimised powertrain would automatically ‘know’ when to save energy and switch modes, using information about the vehicle’s predicted travel route, any emission zone restrictions during the journey and current weather conditions.
This capability would further enhance the performance of Ford’s advanced PHEV technology, which offers an overall driving range of more than 500 miles (800 kilometres) using the battery and engine – more than any other plug-in or extended-range electric vehicle.
“With its leading-edge ‘cloud-optimised’ PHEV powertrain offering outstanding efficiency and range with supreme driving enjoyment, the Ford Evos Concept highlights our vision for greener, smarter vehicles with outstanding customer appeal,” said Kuzak.
Ford’s new design direction
The Ford Evos Concept was specifically developed to introduce the new Ford design direction. Key design elements will be applied to forthcoming Ford vehicles.
The new global design DNA provides the company’s worldwide design teams with a common framework to guide the creation of new products, enabling them to shape a coherent family of distinctive vehicles sharing the same fundamental design character.
“We wanted the Ford Evos Concept to give a clear message about where Ford design is heading – shaping vehicles that are fun to drive, have a strong premium visual appeal, and above all, are stunningly beautiful,” said J Mays, group vice president, Design and chief creative officer.
Dramatic fastback design with unique proportions
To provide a fitting vehicle to introduce the new design language, the Ford Evos Concept was conceived as a dramatic fastback concept, combining a striking new profile with innovative proportions. Attention-grabbing lines conceal a unique new format, with a four-door, four-seat layout which combines dynamic appearance with surprising practicality.
“This is an exciting new interpretation of the fastback bodystyle, with a really innovative silhouette as well as dramatic and very modern proportions,” Mays said.
With the length of a typical C-car, but with width of a CD-car, the Ford Evos Concept has a powerful, sporting stance. The forward position of the cowl, the strongly rounded front screen and the A-pillars set further to the rear enabled the designers to create the impression of a classic GT car, but with a very contemporary feel. The concept’s spectacular hinged gullwing-style doors, both front and rear, provide outstanding access to the spacious four-seat cabin. The concept car measures 4.50m (177in) long, 1.97m (77in) wide and 1.36m (53in) high, with a wheelbase of 2.74m (108in).
Shaped as the ultimate expression of the new design DNA, the Ford Evos Concept highlights key elements of Ford’s distinctive new global design language.
“The new design DNA marks a bold evolution of the kinetic design language featured on existing global Ford products and is characterised by a number of important elements that will contribute to an unmistakable future Ford look,” said Mays.
From the front, the Ford Evos Concept immediately signals the arrival of something new – a new face for Ford featuring the signature trapezoidal grille mounted higher on the car and creating a confident, more premium look.
Bold, technical shapes, such as the extremely slim ‘laser cut’ front lamps or the dramatic graphic created by the front and rear screens connected by the thin glazed section of the roof, add a distinctive character to the design. Sculptured flanks highlight attention to detail on the surfacing, which lends a refined quality and a tauter, more muscular character.
“The Ford Evos Concept embodies the core elements of the new global design language, while capturing the dynamic, fun-to-drive spirit which is central to the Ford DNA,” said executive design director Martin Smith. “Most notable is the brand new ‘face of Ford’, with its higher mounted trapezoidal grille, and the design is characterised by the use of very bold, technical graphics. We have also created much more refined and precise surfacing, and these elements together give a strong visual sense of premium quality.
The vehicle was sculpted with the same purity of surface sculpture and attention to detail which characterise premium vehicles. Around the world, a new generation of buyers have come to expect premium design in all products, regardless of the purchase price.
Built around the driver
Reflecting the fun-to-drive spirit of its exterior design, the interior of the Ford Evos Concept is built around the driver. A stylish and innovative cockpit promises new levels of driving pleasure and driver interaction.
The interior architecture features clean and simple surfaces, with a muscular, athletic character to the slim upper instrument panel, enhanced by bold trapezoidal cut-outs. Contrasting these muscular forms, curvaceous cockpit display surfaces sweep down either side of the driver, providing secondary information about vehicle and infotainment systems.
The concept features a bold red driver’s seat and the vision of unprecedented driver interaction via an advanced driver interface. The two rear seat passengers get an equally special experience, with dedicated touch-screen displays to interact with the vehicle and individually adjustable sports seats.
“Both the exterior and interior of the Ford Evos Concept clearly communicate that this is a driver’s car, so that as soon as people see the vehicle, they will immediately want to get in and drive,” said executive design director Moray Callum.